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Framing the problem: A crucial step in achieving success

Goal setting serves as the North Star, guiding individuals and organizations toward their desired destinations. Whether you’re embarking on a mobile app project, launching a new product, or pursuing any endeavour, setting clear goals is the first step toward accomplishing your dreams. In this comprehensive guide, we’ll delve into the critical role of goal setting, the importance of framing the problem effectively, and how utilizing OKRs can propel you towards remarkable achievements.

The significance of goal setting

Clear and actionable goals are the foundation of success. Here’s why goal setting matters:

  • Direction and focus: Goals provide a sense of direction, ensuring that your efforts are aligned with your desired outcomes.
  • Motivation: Clear goals motivate individuals and teams by offering a tangible vision of success.
  • Measurement and evaluation: Goals provide a benchmark for measuring progress and success.

Framing the problem

Before embarking on goal setting, it’s crucial to frame the problem effectively. This process ensures that your goals address the right issues and are rooted in reality. Let’s revisit the steps to frame the problem effectively:

Why-are-you-doing-this-to-us GIFs - Get the best GIF on GIPHYStep 1: Identify the motivation

Why are we doing this work? What problem does it solve?

Example: Imagine a team of app developers who are motivated by the idea of improving the way people manage their finances. Their motivation arises from the desire to simplify budgeting and financial planning for users.

Who-are-you-people GIFs - Get the best GIF on GIPHYStep 2: Define your users

Who are our users? Who do we think would benefit from our objectives?

Example: The development team identifies their target users as individuals who struggle with managing their finances, particularly young adults and college students who are new to budgeting and financial planning.

GIF - - Discover & Share GIFsStep 3: Envision user outcomes

What outcome will our users get from this process, product or service? What problem will it solve for them?

Example: Users of the app will experience improved financial stability and reduced stress related to money management. This addresses the problem of financial uncertainty and empowers users to take control of their finances.

We Fixed It Tom Hanks GIF - We Fixed It Tom Hanks Jim Lovell - Discover &  Share GIFsStep 4: Align with organizational goals

What outcome are we looking for? Will it solve a problem? What will it solve for our organization?

Example: The development team’s goal is to establish themselves as leaders in the fintech industry. By creating a user-friendly financial app, they aim to solve the problem of financial instability for users and position their organization as a trusted source of financial solutions.

Metrics GIFs | TenorStep 5: Define key metrics

What are our key metrics? What do we need to measure against these outcomes?

Example: To measure the success of their financial app, the team will track metrics such as user engagement, app downloads, and the percentage of users who successfully meet their budgeting goals. These metrics will provide valuable insights into the app’s impact and help guide future improvements.


In your journey to attain your goals, goal setting and problem framing play pivotal roles. By following the steps to frame the problem effectively and implementing the OKR framework, you can create a roadmap that leads to success. Remember, the power of goal setting lies not just in defining the goals themselves, but in the strategic process surrounding them. So, whether you’re developing an app, launching a product, or pursuing any endeavour, let goal setting and effective problem framing be your guiding lights on the path to success.

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